We are the newest name in British betting, with a simple mission - to make every aspect of the customer experience a better one.

Launched in 2005 the company offers a full betting service including high street shops and a free phone call centre.

Based on the insight that the British betting market is a tired and stale experience, Better are transforming the marketplace through:

• Innovatively designed and contemporary retail formats
• Higher levels of customer service with a welcoming smile
• The latest cutting edge technology

In December 2009 Betterbet merged with the countrys oldest established independent bookmaker JenningsBet and now has over 70 high shops.